Feb 6, 2021

When you are struck by a life-changing disaster, it’s often very easy to lose sight of what is important. It is in these times, however, that honing in to our purpose is needed the most. Rhonda Rees, an award winning PR publicist, survived a triple threat: losing everything in the Woolsey Fire that ravaged California,...

Feb 1, 2021

A niche market is the death of your growth. In this quick but impactful episode, Lisa Pezik talks about what you should niche and what you should not, when you should direct your marketing efforts to an avatar and when you should go broad. This information goes against the grain of what's commonly being taught, but the...