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Nov 15, 2019

I once heard a saying that clear is better than clever.This is absolutely true when it comes to content marketing!

If people don’t understand, they won’t buy. A confused mind always says no.

Any bit of uncertainty about who you are, what you do, or what you offer, will  stop the transaction, or they will unsubscribe all together.

In my latest quick podcast, I share three exercises you can do on your own, with a partner, or in a group to test how clear your content is before you launch your product or service.