Nov 15, 2019
I once heard a saying that clear is better than
clever.This is absolutely true when it comes to
content marketing!
If people don’t understand, they won’t buy. A confused mind
always says no.
Any bit of uncertainty about who you
are, what you do, or what you offer, will stop the
transaction, or they will unsubscribe all
together.
In my latest quick podcast, I share three exercises you can do on your own, with a partner, or in a group to test how clear your content is before you launch your product or service.